Bad Ash Films

02 / Service

Brand documentary and story films

Documentary-style films built around real people in real environments. No teleprompter, no actors reading your value proposition. The approach is closer to a short doc than a commercial: find the person whose story carries the message, shoot them where they actually work, and cut it so it holds attention.

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Who it’s for

—Brands whose product is hard to explain but easy to show
—Companies with customers willing to go on camera
—Anyone tired of corporate video that looks like every other corporate video

What’s included

✓Pre-interview and story development
✓Documentary-style interview direction
✓Cinema camera package and location lighting
✓B-roll in working environments
✓Colour grade and sound mix
✓Hero film and short-form versions scoped for your project
How it works
01 — 15 min
Find the story

A pre-interview before anyone books a camera. The story decides the shoot, not the other way round.

02 — Planning
Cast it

Usually a customer, a founder, or someone on the floor. The right subject matters more than the gear.

03 — Shoot
Shoot in the real place

Working environments, natural light where it serves the piece, minimal disruption.

04 — Agreed schedule
Cut for attention

Structured so the first fifteen seconds earn the next sixty.

Common questions
How is this different from a testimonial?+

A testimonial is a person saying you’re good. A documentary shows why, through what they actually do. Longer, more work, far more convincing.

How long should a brand documentary be?+

Two to four minutes for most. Longer only if the story earns it — length for its own sake loses people.

Do you write a script?+

Not a word-for-word script. Interview questions and a shot plan, then the story is found in the edit.

Start a project

Tell us what the video is for.
We’ll tell you what it takes.

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